Ask yourself this – How many times have you bought something online because of good looking product photos?
This is down to those online shops that you bought from investing in their product and brand with great product photography, knowing that they will have a great ROI in sales.
Product photos are designed to help potential customers visualise what they're getting. ... Do not underestimate the importance of having good product photography on your website, because this is one of the most powerful tools in selling your product and enhancing your brand, via your e-commerce platforms.
For example, a person may want to see what the fabric of a dress looks like up close, but also see how it looks being worn by someone.
Do not underestimate the importance of having good product photography on your online shop, because this is one of the most powerful tools in selling your product and enhancing your brand, via your e-commerce platforms. Humans are visual beings; we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read.
When it comes to selling a product online, your product image is unquestionably one of the most important factors, especially for buyers who are checking out your brand. We have heard from buyers that product images are one of the most important profile fields — in fact, your photos are often the differentiating factor standing between a buyer starting a conversation with you rather than clicking on one of your competitor’s product listings.
The Bottom Line
Product photos are an essential piece of e-commerce since customers cannot physically touch or try on items they’re buying. Outsource photography, often pays. Professional photography studios have invested in the equipment, software, and knowledge to do the job properly.
Helping and working with you, producing, and integrating these product photos. Which will dramatically improve the customer experience at your store and ultimately improve conversion rates.
As you can see, your product images are undoubtedly one of the most important factors when posting your products online. This is especially true on e-commerce websites such your own online shop as well as Takealot and Superbalist, which is why you want to make sure your images are as strong as possible to showcase your amazing products and brand.
If you need help with your product images, Profound Media is here to take all of that pain away. We offer a bespoke product photography services, in a studio or on site. we can help with e-commerce product photography and presentation right through to full post production and background removal.